Improve Your Customer Experience by Starting with your team
Improve Your Customer Experience by Starting with your team
Strategy only works when your people are aligned behind it.
We help organisations align people, priorities and execution around a shared direction — strengthening customer performance and creating sustainable growth.
ALIGN. EXECUTE. GROW.
SHARED DIRECTION → ALIGNMENT → EXECUTION → GROWTH
We work with leaders to understand what is getting in the way, create alignment around what matters,
and turn that alignment into measurable performance.
Blueprints™ Partner
Australia & New Zealand
When alignment is the challenge, Blueprints provides the methodology.
The Blueprints Method™ helps organisations uncover and codify what makes them uniquely successful, establish one North Star, and build a measurable system around delivering it.
Rather than imposing a strategy from the outside, the methodology captures the voice and experience of your people to identify what enables performance, what gets in the way, and where alignment needs to improve.
25+ years. 150+ organisations. 36 countries.
Click on the button to view the Blueprints brochure.
Could alignment be what's holding your organisation back?
Discover how the Blueprints Method™ turns organisational alignment into measurable execution.
Is Your Culture Helping or Hurting Performance?
Most HR leaders know culture matters, but few can measure it, prove its impact, or fix the hidden gaps draining performance.
The Culture Health Scorecard shows you exactly where disengagement, misalignment, and turnover risks are hiding in less than 2 minutes.
Click on the link to get your score:
Experience That Informs Our Work:
Hi, Iʼm Debbie.
I help businesses align, grow and leave a lasting mark.
With 25+ years of international experience, I've helped organisations turn strategy into action, align people around what matters, and convert engagement into measurable growth.
My experience spans customer strategy, marketing, business development, and organisational alignment, working with brands including Microsoft, Auckland Airport, SkyCity Australasia, SkyTV, and Vodafone.
I bring a practical, real-world perspective to the intersection of people, customers, and commercial performance—helping leaders create stronger alignment, better execution, and sustainable growth.
LET'S BUILD YOUR FOOTPRINT—ONE THAT LEADS FORWARD AND LEAVES A LEGACY.
Selected Recognition:
- International Loyalty Awards 2023 – Finalist, Sky Rewards (London)
- Effie Awards NZ 2019 – 3× Finalist, Auckland Airport (New Zealand)
- Romero Award 2016 – Winner, Sun International (Las Vegas, USA)
- Digital Agency of the Year 2016 – Winner, FCB Hellocomputer (South Africa)
- Go Further Marketing Award 2009 – Winner, Tsogo Sun (South Africa)
- Microsoft Manager’s Award 1998 – Winner, Microsoft (South Africa)
Get your FREE copy of
The Inside-Out CX Toolkit
Are You Really Delivering Great Customer Experience?
The Inside-Out CX Toolkit is a quick, powerful diagnostic tool designed to help you reflect on whether your team is truly aligned to deliver the customer experience you promise.
If you're unsure about your answers—or uncover gaps—it's time for a conversation.
📞 Download the toolkit. Identify the gaps. Start the conversation.
MY MISSION
“To help passionate leaders and organisations align strategy with what matters most — their people and their customers — so they can grow with clarity, connection, and purpose.”
Our Values:
Behind the scenes, we live what we deliver — Footprint Collective is built on the same values we bring to our clients: human-centered, purpose-led, and driven by impact.
WORD OF MOUTH
Debbie is such a passionate advocate for amazing customer experiences. Fizzing with ideas to make SkyCity better, safer for those with problems and more personalised based on her experiences at the intersection of loyalty, cx, ex, technology and marketing. You'd be hard pushed to find a more energized operator out there.
- Rory Walker, Salesforce
Whilst at Tsogo I had the pleasure of working with Debbie in the capacity of Multimedia Manager, she is a dedicated, hardworking individual whose passion and knowledge of media was admired and rewarded within the organization. She was an integral part of the team and completed projects on time with energy and professionalism. When leaving Tsogo Sun I recommended Debbie to take over the Online media role at Head Office as I knew she was more than capable at excelling at it and that she would take the company to the next level online.
- Allana Barber, Amazon Web Services
Not Sure Where to Start?
Book your FREE 1-on-1 Discovery Call.
In this 30-minute session, we’ll uncover where your business might be out of alignment, and map out practical next steps to help you move forward with clarity and confidence.
Frequently Asked Questions
What exactly does Footprint Collective do?
We help organisations turn strategy into execution. That may mean aligning people around a shared direction, strengthening customer and commercial performance, or solving a specific strategic growth challenge. The common thread is turning complexity into clarity — and clarity into measurable action.
Where does Blueprints fit?
Blueprints is the methodology we use when organisational alignment is the challenge. It helps leaders understand what their people really think, identify what makes the organisation uniquely successful, establish one North Star, and build a measurable system around delivering it.
How do you tailor your services for small vs large businesses?
We meet you where you are.
For SMEs, we help simplify complexity and build scalable, sustainable foundations.
For corporates, we support transformation at scale — aligning cross-functional teams, sharpening strategy, and embedding customer-led thinking across the business.
Every engagement is bespoke, designed around your size, structure, and goals.
What makes Footprint Collective different from other consultancies?
We don’t just deliver strategy — we roll up our sleeves and walk the journey with you.
Footprint Collective blends commercial clarity with human connection. We co-design practical, sustainable solutions that align your team, engage your customers, and drive real momentum.
No jargon. No one-size-fits-all playbooks. Just the right mix of insight, empathy, and action.
How do I know your strategies will work for my industry?
Our approach is customer-centric and business-aligned — and that works across industries.
We’ve partnered with clients in retail, tech, health, aviation, FMCG, telecommunications, and more. Because every engagement is tailored, we work with your team, your customers, and your market in mind — always grounded in what drives results in your specific context.
Do you help with execution or only strategy?
We absolutely help with execution. From journey mapping and team workshops to go-to-market rollouts and internal comms alignment, we support you beyond the planning phase — making sure strategy becomes action, and action leads to outcomes.
How long do your engagements typically last?
It depends on what you need. Quick sprints or workshops may take 2–4 weeks, while deeper transformation projects can last 3–6 months. We work at your pace, delivering value in clear, manageable phases — without overwhelm or complexity.
Are your services available remotely or only in-person?
We offer flexible delivery. Most clients opt for a hybrid model — combining online strategy sessions and virtual check-ins with in-person workshops, leadership coaching, or team alignment days. We’ll adapt to what works best for your team and your rhythm.
Where are you based, and do you travel?
We’re based in New Zealand. Working across Australia, New Zealand & global markets. Whether in person or online, we’re flexible and equipped to support businesses wherever you are.
Based in New Zealand. Working across Australia, New Zealand & global markets.
There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.
- Sam Walton
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